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What you need to wow your customers.

From a short, sharp project to everything but the kitchen sink.

Content strategy

Everything from audits to competition analysis, value propositions to message hierarchy, and information architecture.

Websites

From attracting interest to converting new customers and educating existing ones, all with content formats and SEO built-in.

Emails

One-off email newsletters, promotional eDMs, or full lifecycle communications with the logic and timing all worked out for you.

UX/Service emails

Improve task completion rates while accounting for multiple variables, personas and situations.

UX/Microcopy

Streamline user flows for optimal completion rates. Know what to say and, more importantly, what to skip.

Help

FAQs that educate and improve task completion rates. Strategies for new vs repeat customers.

Banners and SEM ads

Banner copy that clicks for your site, for advertising or your favourite social media channels.

Video scripts

Branded videos that capture attention to educate, entertain, engage and drive conversion.

Infographics

Fast, scannable copy that tells a story or educates existing or prospective customers or clients.

Brochures

Brochures and sales sheets that share your story and solutions, and drive calls to your sales team.

Articles

Thought-leadership pieces to publish on your site, on LinkedIn or in industry publications.

Value propositions

Nailing the message or tweaking your offerings to improve sales and comprehension.

Voice, tone and style

An in-house workshop to create a voice and style for your business that builds trust and awareness.

Information architecture

Get your website visitors where they need to be with insight-led navigation.

Online product strategy

Everything customer-facing from functionality to UX content design.

What sets me apart?

Familiar with big brands

I deliver solutions that work across borders and don't break technical constraints.

Driven by results

I care about your bottom line. I'll work with you to make sure our project is measurable and meaningful.

A partner to your business

Briefs are boring and often open to interpretation. Instead, I partner with you to work out exactly what you need.

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