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Hi, I'm Jen.

I’m a copywriter, content strategist, brand lover and customer champion. And I’m awesome.

(That last one’s subjective, I suppose…)

I’ve been in the content space for more than 16 years. (Please don’t point out my wrinkles.) At first, it was proofreading and editing, but then I stepped into content creation, content strategy, SEO and UX. That stuff skyrocketed my passion!

My gut feel for the right way to go on a content strategy, brand position or piece of copy is generally trustworthy. I back it up with data and research because I’m not infallible – how cool would it be if I was?

With some big brands under my belt (which sounds sleazier than intended), I’ve developed some serious expectations about what’s “good enough” when it comes to content quality and project results. You could say I’m a perfectionist, but that word tends to have negative connotations so I’d prefer you didn’t.

But if you want to know me a little more personally…

  • I live in Sydney’s inner west but Perth's my hometown.
  • I drink lattes and iced lattes (and I’m serious about them).
  • I love organising. Projects, life, stuff. I hate cleaning.
  • I’m focused. I won’t flick between TV shows mid-season.
  • Travel is serious business. I head somewhere new every year.

Urgh! Another privacy warning popup?

I have Google Analytics and forms on this site so cookies are installed and I collect some of your data. Nothing creepy, though. Seriously, it’s just the stuff you’ve been sharing with every website for, like, forever. That said, I do take your privacy seriously. Info you enter in my forms is for my eyes only and kept secure.

One last thing: by continuing to browse and use my website, you’re agreeing to comply with and be bound by my Disclaimer, Privacy Policy, and Terms.